Virtual Live racing launches pioneering tote betting product at Ascot

Virtual Live racing launches pioneering tote betting product at Ascot

Virtual Live Racing (VLR) is set to launch a pioneering virtual racing product for the first time in the UK, at Ascot Racecourse.

Isle of Man based Virtual Live Racing (VLR) use the latest CGI technology to create a fully immersive digital racing and betting experience of Ascot with stunning graphics and realistic commentary. But what makes VLR’s product a real game changer when compared to the current roster of virtual racing products in the market, is that the Ascot virtual tote betting enabled races are based on past performance data from previously run real races utilising the racecourses rich archive and intellectual property database, not RNG (random number generator) which use fixed odds betting outcomes.

Alastair Warwick, Chief Operating Officer, Ascot Racecourse, said: “We embrace new technology, and the exciting opportunities that it is creating, especially in the increasingly popular virtual racing space. VLR offer a unique, innovative, market leading product which brings a new dimension to virtual racing that allows the Ascot brand to offer several thousand virtual races 24/7/365 to new and existing digital betting entertainment audiences globally.”

Virtual Live Racing Chairman Vincent Caldwell, well-known as one of the pioneers of online betting and a passionate racehorse owner, commented: “It’s a great honour for to partner with Ascot Racecourse and introduce our new concept in Virtual Live Racing to the UK.  Ascot is much more than just a racecourse – it is an institution woven into the very fabric of British life. Throughout its history it has always set the standard for other racecourses to follow, so this partnership is a significant milestone for our business – and it means that the Virtual Live Racing product we build for Ascot must simply be the best. We’ve already had success in the USA where we have a number of tracks live with more in the pipeline – but partnering with Ascot represents a hugely significant step forward for the business.”

VLR’s product offers a no cost, risk free, revenue stream opportunity to racetracks all over the world to extend their digital brand distribution to access a tote betting market valued at $100billion and reach new digital audiences.

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